Mexican developer, GICSA, looks to redefine the future of shopping malls as a new city center for Mexican families to enjoy. Their tagline, ‘Vive de Todo’, is meant to inspire locals to "live everything”. At Digital Kitchen, we worked to create a variety of one-of-a-kind experiences that matched these efforts.

Concept development, Art direction  ✓ Creative direction from Kelly Dorsey and Anthony Vitagliano.