The Illinois Medical District came to us for a drastic development sales material overhaul. I reframed their existing PowerPoint and digital content within a savvy and approachable print piece. The book instills potential investors with the sense that Chicago, with its booming biotech industry, is the place to be.

Throughout, the reader will experience diverse expressions of the brand; bold yet sophisticated. Floods of color and expansive fourcolor photography reinforce a bright future ahead, a distinctive business portfolio and demographic makeup.

Design, art direction ✓ With Scott Gundersen and Stefanie Lyons.

©2020 John Masuga, type by Colophon Foundry