The Kennedy Forum approached Remedy to develop a visual campaign to help inform consumers of their legal right to mental health coverage. The illegal denial of coverage is all too common for those most in need.

While weighing significant social and legal issues, we sought to empower millions of people with a distinct and anthemic visual approach with the goal of evoking a social movement.

Branding, Illustration, Strategy  ✓ Creative direction from Scott Gundersen and Deanna Stallsmith.