Experience matters at Vidant Health. They perform the most heart procedures in the North Caroline every year. This campaign highlights the experience of both patients and physicians with natural portraiture and heartfelt language. The main goal of the campaign was to encourage consumers to see Vidant as a leader in rural heart health in the programs first ever brand campaign.

Campaign development, strategy, design  ✓  With Diane Johns, Scott Gundersen, Stefanie Lyons.